The lifetime deals market is a blue ocean.
New deals are coming every days. Some are good. And some really bad.
We are all the sharks who grab every deal when it was released (Believe me, you will hate FOMO after reading this article).
My pocket hurts. A lot!
And I know yours too.
I wasted thousands of dollars for some tools I have never ever used.
That why I spent one hard-work week analyzing more than 500 lifetime deals from Appsumo, Stacksocial, JVZoo, LTDFans… to better understand the world of lifetime deals.
I also crawled other +7000 digital marketing tools and services to answer the question:
How can we choose the best digital tool?
I uncovered some interesting findings.
And today I’m going to share what I found with you.
TL;DR, here is a summary of my key findings:
- Good vendors care about their users. They make us love their websites at first sight (good UI/UX, lightning site speed). They provide strong support using Intercom, Hubspot. They have a clear roadmap (I mean “clear”, not “promising-but-never-done”).
- There are some patterns of good deals, for example using sans serif fonts on the deal page (weird right?) . Read more below.
- There are also some patterns of bad deals. You can discover in the next section.
- You will love JOMO than FOMO. Do you know what JOMO is?
- Some good deals are not suitable for you. Don’t buy because the others are freaking out about the deal.
- The most important and exciting part: Check list to figure a deal is good or not.
The pattern of good vendors
Good vendors use Intercom or Hubspot
Imaging that you have bought a new tool and you are very exciting to explore the features of this tool. Everything looks great until you find a bug or glitch that stop you using the tool.
You try to contact with the support, but you realize there is no way to chat with the vendor. Luckily, you find an email address. You drop an email, wait for 1 week and receive the reply: “We are looking into this problem.”
Are you OK with it? If yes, skip this part!
There are a lot of customer messaging and CRM apps out there. But the top players are Intercom and Hubspot.
Intercom is a messaging platform which allows businesses to communicate with prospective and existing customers within their app, on their website, through social media, or via email.
And HubSpot is a CRM (Customer Relationship Management) for inbound marketing and sales to provide tools for social media marketing, content management, web analytics and search engine optimization.
You can easy recognize a website is using Intercom/ Hubspot or not by a chat icon on the bottom right corner.
Using these tools can prove 2 things:
- The vendor really care about customer support.
- They also have a strong financial status to afford highly cost for this kind of service
So if you can see the chat icon of Hubspot or Intercom in the homepage, it’s a signal for a good deal.
The websites use Sans-Serif font
I know this finding may lead to a debate 🙂
But please let me explain!
Serif is the oldest form of typeface that has little decorative strokes called “Feets” that extend from the tip of letters.http://prismicreflections.com/blog/typography-font-ui-ux-design/
“Sans” means “without”, hence sans-serif font does not include any extra strokes or feet at the end of the letters. Being a modern form, this typeface makes it more legible and easier to read in small sizes on screen.
Using Sans-serif fonts (Roboto, Open sans, Montserrat, Oswald…) make a website more modern and improve the readability. So Sans-serif fonts are suitable for the website related to digital or technology.
The websites are secure by using SSL
Technically, SSL is a transparent protocol which requires little interaction from the end user when establishing a secure session. In the case of a browser, you can tell if a site is using SSL when a padlock is displayed or the address bar shows the URL as HTTPS instead of HTTP.
With so much of our day to day transactions and communications happening online, there is no reason for not using SSL. It supports the following information security principles:
- Encryption: protect data transmissions (e.g. browser to server, server to server, application to server, etc.)
- Authentication: ensure the server you’re connected to is actually the correct server.
- Data integrity: ensure that the data that is requested or submitted is what is actually delivered.
If a site doesn’t have HTTPS, I can tell you that this vendor is NOT trustworthy.
The quick win method to know if we can go with the vendor or not is checking their social network (Facebook, Twitter, LinkedIn, Youtube…). Please follow some steps below:
- Check the number of like or subscriber.
- Check the frequent of their social posts: How do they often update about their products? Are there any use cases? How’s the quality of the content?
- Check the engagement of each post to make sure previous buyers are connecting with the vendor, and other people are interested in the tool
- Check if they have the active community to discuss about the product and support users. Example, Appsumo have a Facebook group called Official AppSumo Fans Group or ActiveChat (a chatbot deal on Appsumo) has a Facebook group ActiveChat Community.
- Check if they are running ads or not. Why? It shows that the product is profitable and the vendor is serious about making money from it. You can visit the homepage of the product, then check if the vendor will run the remarketing ads to you or not. You can also visit their Facebook fanpage, click to “See More” on Page Transparency. Scroll to Ads From This Page. This Page is currently running ads. You can also click “Go to Ad Library” to view all the ads and learn from them.
Conclusion, if a vendor is providing a social service, but they have only 100 likes on Facebook. Or they’re selling a Youtube optimization tool, but their Youtube channel have only 69 subscribers.
You know what to do, right? 😉
They separate their servers for sales page and app
A best practice for a SaaS business is having one server for the sales page, and other server for the web application. This server-setting approach can ensure the performance, scalability and availability of the service that the vendor is providing.
If the vendor puts all eggs in one basket, then hackers DDOS the home page, all services will be affected.
How to check if the vendor separates their servers or not?
Good question! 🙂 You need to get your hand dirty now.
Let’s have an example with StoryChief- A very good content marketing management and content distribution software.
(Appsumo ran a lifetime deal with StoryChief at Aug 2018. Subscribe to my chatbot so you will never miss a lifetime deal again.)
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